How Your Business Can Stay Afloat During the COVID-19 Pandemic

Your Google My Business profile is one of the largest factors used to determine where your company ranks in search results.

In fact, according to the Moz Local Search Ranking Factors Study, it even outpaces your website in how greatly it affects your visibility.

Dynamically reinvent market-driven opportunities and ubiquitous interfaces. Energistically fabricate an expanded array And since Google has said that 46% of all searches have local intent, it’s fair to assume a healthy, vibrant Google My Business profile can make a world of difference between gaining new customers or falling into obscurity.

Here are three simple ways to start making the most of your Google My Business profile.

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1. Use the Marketing Kit resources

Once your Google My Business profile is verified, you have access to a downloadable marketing kit. Take a look at it here.

This kit rolled out mid-2019 and provides free assets to promote your Google My Business profile, as well as the content housed in your profile.

This includes:

1. Use the Marketing Kit resources

Once your Google My Business profile is verified, you have access to a downloadable marketing kit. Take a look at it here.

This kit rolled out mid-2019 and provides free assets to promote your Google My Business profile, as well as the content housed in your profile.

This includes:

  • A free window sticker to promote your profile
  • Print-ready posters sharing business information or reviews
  • Social media posts highlighting reviews or business details

The images are also semi-customizable with a variety of backgrounds (art, Google, sign script and chalkboard).

Google’s Marketing Kit is still a worthwhile resource, particularly because of how it incorporates reviews into your marketing materials and allows you the opportunity to quickly create images for social media.

Keep information up to date.

As stated in Google’s “Improve Your Local Ranking” guide, one of the first steps to showing up higher in results is to provide complete and accurate information. This includes your physical address, phone number, category and attributes.

In particular, the category and attributes are especially important because they help viewers better understand your business.

The benefit of attributes is that they can help you stand out from competitors by providing factual aspects of your business (outdoor seating, free Wi-Fi) or subjective attributes like “popular with the locals.”

Remember, every detail that you provide in your profile makes it easier for the search engine to match your business with the right queries. But besides the basic details provided, it’s important

Impress your audience

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  • Add up-to-date photos to your profile
  • Update your service areas regularly, if you visit or deliver to customers
  • Maintain accurate hours, particularly on holidays
  • Respond to both positive and negative reviews
  • Maintain an updated company bio
  • Add a link to your website
  • Create a branded short name

Remember, there are new features being rolled out for Google My Business regularly. So it may be helpful to use the list above as a to-do list, checking in on your profile once a month to ensure it’s up to date and capitalizing on any new features

Regularly share Google posts.

Google Posts function similar to a social media post. But instead of appearing in a customer’s feed, they show up in your profile.

Currently there are three types of posts: offers, updates (aka “What’s New”) and events. Each provides a unique way to communicate additional information to a prospective customer without them having to click through to your website

A few must-know items about Google posts:

  • Updates disappear every 7 days, but you set the date for when events and offers expire.
  • Viewers will only see about 100 characters of your text unless they click the post.
  • Photos should be a minimum of 400 pixels wide by 300 pixels tall in either JPG or PNG format, and you can also upload videos.
  • For events and update posts, there are a number of different calls-to-action you can add, including Book, Order online, Buy, Learn more, Sign up and Call now

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