How an effective strategy partner operates
Marketing strategically takes a team. It requires deep insights combined with a range of expertise. A strong marketing strategy partner:
Takes a pragmatic approach
Blue-sky strategies that don’t suit your organization or customers lead to lackluster results. By exploring what’s possible for your brand now, your agency can uncover the opportunities for what comes next.
Understands your customers
Your strategists should obsess over every nuance of your ideal customer – their motivations, behavior, and decisions.
Actively monitors and optimizes
Having a strategy is important, but so is knowing when to adjust it. If your agency isn’t evolving your marketing strategy based on data, you’re likely wasting precious time and resources.
Data Gathering + Analysis
Data is at the heart of every marketing strategy. By pulling data from every available source – first-party data, previous campaign performance, competitor research, customer interviews, surveys, and more – we learn about your audience, identify challenges, and start to formulate ideas.
Audience + Competitor Research
Your competitors are hungry for the same customers. Our team’s competitive analysis surveys the landscape and starts identifying where your business can find the advantage.
Data Gathering + Analysis
Data is at the heart of every marketing strategy. By pulling data from every available source – first-party data, previous campaign performance, competitor research, customer interviews, surveys, and more – we learn about your audience, identify challenges, and start to formulate ideas.
Strategy Development
Data is essential, but the real challenge is to find opportunities and generate insights, identifying new and imaginative ways to build, engage, and convert your key audiences. Our brilliant marketing strategists do all that and more.
Channel Planning
Whatever combination of paid, owned, and earned media channels we recommend, Insiconnect uses data and experience to assess where your marketing will have its greatest impact. We’ll then produce a marketing plan for using each of those channels to its fullest.
Creative Brief
When you’re ready to implement our strategy, we can help with that too. And no matter which direction our strategy takes us, we have the tools and expertise to execute.
Evaluation & Optimization
Wherever possible, we avoid treating strategies as one-and-done. Digital marketing is iterative and a strategy should be a living thing. We aim to revisit marketing strategies regularly so we can take into account new data, assess whether the market has shifted, and adjust course accordingly.
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